We all know how popular embracing failure has become, and there are certainly lessons to learn from the craze. With Twitter’s #Fail Whale making all failed tweets “cute,” the social media world has fallen in love with the art of FAIL in the attempt of self-improvement. Even our bosses are encouraged to be more accepting of failure (presumably, they’re supposed to stop expecting excellence all the time). But with our obsession over modern trends, I suggest we don’t overlook the actual value of failure. The Hasty Rush To Failure As so many happily rush towards their next failure, many seem […]
Category Archives: Marketing & SEO Strategy
The phrase, “Never judge a book by its cover,” never dug deep enough for me, and it always seemed to be used in poor context. Was the phrase an attempt to correct the human fallacy of ignorance, or was it an unnatural approach to get everyone to be nice to each other? Don’t get me wrong, one should always keep an open mind, and never presume to know all of someone simply from their outer presentation (things can be very different by chapter 2). But doesn’t the book’s cover summarize what’s inside? It seems many who use this phrase should […]
Choosing the right photographer for your project is incredibly important. This is something too many prospects don’t realize when hiring, and knowing who to hire is a fundamental aspect of good project management. Of course, this is true for any market. While it’s tempting to hire a hobbyist photog friend to save a buck—or that photographer who did an amazing portrait of your dog—to photograph your new office’s aerial, you should be focused on what photographer fits your goals and budget. While a GOOD photographer who knows their f-stops can often adapt to specialties outside their own, hiring a photojournalist […]
The ever-turbulent world of social media seems to have one constant — the transparency debate. The problem with much of our society is we’re trend-driven, acting on emotion instead of timeless, pragmatic principles. Rather than carefully monitoring trends, doing the research and extracting from them what works, a lot of us jump right in. Strategy needs to be thought through, not trendily executed. Many seem insistent on total transparency, without heeding caution to consequences of “loose tweets, sink fleets.” PR and communication is, and always will be, an art of tightrope, even when everyone’s pulling their pants down for the […]