The ever-turbulent world of social media seems to have one constant — the transparency debate. The problem with much of our society is we’re trend-driven, acting on emotion instead of timeless, pragmatic principles. Rather than carefully monitoring trends, doing the research and extracting from them what works, a lot of us jump right in. Strategy needs to be thought through, not trendily executed. Many seem insistent on total transparency, without heeding caution to consequences of “loose tweets, sink fleets.” PR and communication is, and always will be, an art of tightrope, even when everyone’s pulling their pants down for the […]
