Social Media

To Fail Or Not To Fail

We all know how popular embracing failure has become, and there are certainly lessons to learn from the craze. With Twitter’s #Fail Whale making all failed tweets “cute,” the social media world has fallen in love with the art of FAIL in the attempt of self-improvement. Even our bosses are encouraged to be more accepting…

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Transparency Misunderstood

The ever-turbulent world of social media seems to have one constant — the transparency debate. The problem with much of our society is we’re trend-driven, acting on emotion instead of timeless, pragmatic principles. Rather than carefully monitoring trends, doing the research and extracting from them what works, a lot of us jump right in. Strategy…

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